Two viral sensations of the East and West will join forces at the 2013 Mnet Asian Music Awards (MAMAs), South Korea’s biggest music award show likened as a Korean Grammy Awards.
The facts: Ylvis is the Norwegian duo with more than 200 million views of their Billboard Hot 100 Top 10 hit “The Fox”; Crayon Pop are the quickly-rising K-pop girl group with more than 11.5 million views of their K-Pop Hot 100 No. 1 single “Bar Bar Bar.” They will perform a ridiculous-but-sure-to-be-memorable set at the show on November 22.
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PSY, HyunA & Adam Lambert Rock 2012 MAMAs
Before 2013, the two acts were essentially unknown before breaking out with Ylvis’ clever, but ridiculous, take on EDM and the quintet’s hilarious kitschy-cute “straight-five engine dance.”
Mnet, the Asian entertainment brand hosting the ceremony, promised “a stage that has never been seen before,” adding collaboration performances were a big priority for this year’s MAMAs at a press conference Nov. 13. In past shows, Western stars like Snoop Dogg and B.o.B. have performed with Asian acts like 2NE1 and Seo In Young.
So far, K-pop groups EXO and 2NE1 have confirmed attendance as have Icona Pop and Stevie Wonder. There are rumors boy band BIGBANG will attend and 2NE1 may premiere a new single.
Highlights from last year’s MAMAs included performances from Adam Lambert as well as the first time PSY and HyunA performed “Gangnam Style” together.