“Ricky Martin’s Super Bowl Saturday Nigt,” airing tomorrow (Jan. 27) at 9 p.m. ET on CBS, is just one example of the synergy between Viacom-owned broadcast network and cable music outlet MTV that will add star power to the 35th NFL championship game’s festivities.
Martin’s performance specia will be broadcast from MacDill Air Force Base in Tampa, Fla., not far from the city’s Raymond James Stadium, site of Sunday’s showdown between the New York Giants and the Baltimore Ravens. Carson Daly of MTV’s “Total Request Live” will host the event, whch will include interviews with celebrities, NFL players, and team owners.
The one-hour special will be followed by “CBS Presents: MTV Super Bowl Uncensored” at 10 p.m. ET, hosted by CBS’ “Late Late Show” host Craig Kilborn and MTV News’ Chris Connelly The program will take a humorous look at “the untold stories behind the nation’s greatest sporting event,” and include interviews with players, coaches, broadcasters, cheerleaders, and performers.
Once Sunday rolls around, Sting and Styx will provide pr-game entertainment for 72,000 fans as they assemble at the stadium. Ray Charles and the Backstreet Boys will sing “America The Beautiful” and the national anthem, respectively, prior to kickoff at 6 p.m. ET.
The MTV-produced halftime show will feature by band ‘N Sync and veteran rockers Aerosmith. Daly will also host this event, which will begin with a 90-second film starring actor/comedians Chris Rock, Adam Sandler, and Ben Stiller. Each band will perform two songs before teaming up for a rendition of erosmith’s “Walk This Way.” Additional musical star-power will be provided by teen queen Britney Spears, R&B diva Mary J. Blige, and rapper Nelly.
“It certainly will be the loudest halftime show that has ever been done in the NFL,” says Daly. “There wil be a lot less puppets and baton twirlers and a lot more pyros and screaming people.” Daly will also host a Super Bowl edition of “Total Request Live” at Noon ET on Sunday.
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