MTV Networks continues to ramp its broadband programming efforts. VH1 on Thursday will become the latest MTV-controlled outlet to get in on the act with Vspot, a new service aimed at devotees of the channel with fast internet connections.
The web offering—similar to the broadband initiative sister channel MTV debuted in April with MTV Overdrive— features original VH1 programming and exclusive content including news, music videos, live performance footage, movie trailers, short films and artist interviews.
The service, available at VH1.com, bows with the exclusive premiere of “The Surreal Life 5” — three days before the series premieres on VH1. Music and interviews from Alanis Morissette, Green Day, Coldplay, Rob Thomas and Moby also will be featured in the debut.
The move marks one of the first public initiatives rolled out under new VH1 GM Tom Calderone, previously head of programming for MTV.
