Midem, the long-running international music conference and trade show based in Cannes, France, has announced the launch of Midem Talks, a new four-day series of discussions led by prominent members of the industry. Centered on the theme of sustainable growth, Midem Talks will be headlined by Olivier François, chief marketing officer of Chrysler Group & Fiat Group and head of Fiat brand. Additionally, as part of the first session of Midem Talks, British singer-songwriter Rita Ora, Nadia Khan, MD at Ora’s management company Turn First Artists, and Rio Caraeff, president and CEO of Vevo, will discuss Ora’s partnership with music video platform Lift.
Centered on the theme of “Back to Growth? Make It Sustainable!”, this year’s edition of the long-running festival will tackle recent developments in the music industry such as online streaming, different monetization models, brand and tech alliances (coincidentally timely with the potentially groundbreaking WMG-Clear Channel merger announcement, not to mention the partnership between Zippo and Bandsintown) artist investments, and the ongoing discussion of licensing and copyright laws. Francois, who during his tenure at Chrysler & Fiat has worked on marketing campaigns with artists like Dr. Dre, Jay Z, Eminem, and Shakira, will discuss how branding relationships provide a new way for the music industry to move forward.
In their panel, Ora, Khan, and Caraeff will examine how video platforms can provide emerging artists with a means to increase revenue, reach broader audiences, and communicate more effectively with their fan base.
The announcement of Midem Talks comes two years after Midem director Bruno Crolot, who took over from Dominique Legeurn in 2011, first spoke to Billboard.biz about his plans to “reinvent the conference.” After making changes to the way the festival is run over the past two years — including lower ticket prices, a new layout, and the addition of a music festival, which resulted in a 13% growth in attendance — Midem Talks is in keeping with his goal to incorporate a focus on non-musical entities and how they can be beneficial to the music industry.