Midem, the long-running international music conference and trade show based in Cannes, France, has announced the launch of making changes to the way the festival is run over the past two years — including lower ticket prices, a new layout, and the addition of a music festival, which resulted in a 13% growth in attendance — Midem Talks is in keeping with his goal to incorporate a focus on non-musical entities and how they can be beneficial to the music industry.
