Vevo will host its first-ever live concert video on YouTube this weekend with the Saturday performance of the National at the Brooklyn Academy of Music in New York. The live webcast will be directed by filmmakers D.A. Pennebaker (“Don’t Look Back,” and “Monterey Pop”) and Chris Hegedus (“The War Room”). They two will show a short film before the event. This is the first time either have directed a live concert webcast.
While a first for Vevo, it’s not a first for YouTube, which recently streamed a live event from U2. Proceeds from the event will go to the AIDS benefit organization Red Hot, and is being sponsored by American Express’ ZYNC.
Streaming live events online is a growing space, with companies like UStream and MTV also in the space an newcomer Big Live launching next month.
A trailer for the event: