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Debra Lee & Stephen G. Hill
Chairman/CEO, BET Networks
President of Music Programming & Specials, BET Networks
Website: BET.com
Twitter: @StephenGHill
Dynastic Duo
Consistency has become the hallmark of Black Entertainment Television. The cable channel’s leader, Debra Lee, has been with the Viacom-owned company for more than 25 years. Meanwhile, Stephen G. Hill has handled music programming and specials for BET for 13 years.
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Under Hill as an executive producer, the BET Awards have become the No. 1 black family event on cable TV, the No. 1 awards show among adults on cable and the No. 1 event in social media. The BET Awards have shown the greatest growth in the number of sponsors they attract, with this year’s July 1 telecast bringing in Cadillac, Coca-Cola, Ford, State Farm and Subway. Highlighting the broadcast will be the first televised performance from D’Angelo in a dozen years.
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The 2011 BET Awards was watched by 7.7 million viewers, up from 7.4 million in 2010, according to Nielsen. It was the No. 2 broadcast in the network’s history, trailing the 2009 awards held soon after the death of Michael Jackson.
In April, flagship show “106 & Park” registered its 15th consecutive quarter as the No. 1 music variety show on cable among adults ages 18-49, according to Nielsen data, and has been integral in launching the careers of numerous hip-hop and R&B artists. Among other hits that will continue this year are “Bobby Jones Gospel,” gospel singing competition “Sunday Best” and comedy “The Game.”
– Phil Gallo
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