Anyone in dance music with a shred of business acumen is going gaga for Asian markets. It’s the brave new frontier of the industry. From China to India to Korea, Asian kids clamor for the chance to see big-name international DJs drop heaters on massive stages the way Europe and North America have this last decade, and Ultra Music Festival just reaped the benefits.
The Miami-based brand has been international since 2008, starting in Brazil and working its ways through South America before breaking into Asia with Ultra Korea in 2012. As Asian markets exploded, Ultra has been there growing alongside, and 2017 was a hallmark year.
From June to September, Ultra hosted 17 events throughout the continent, according to an UMF press release. It was the first time Ultra came to India. The brand opened its season in Indonesia with the first-ever “Bali Music Week,” and of course, it capped its celebratory run with its big and beautiful Ultra Japan three-day festival.
More than 400,000 fans attended Ultra Asia events, and more than 25 million viewers tuned in to Ultra livestreams of China, India, Japan, and Singapore. Shows in Bali, Hong Kong, India, Japan, and Taiwan were sold out events, welcoming hundreds of thousands of eager Asians into electronic dance music’s warm, PLURy embrance.
How long will this Asian dance insanity last? Can’t say, but we’re pretty sure next year will only be nuttier.