Sony Music Entertainment and Ultra Music — the EDM-focused record label, publishing house, management company and media platform owned and operated by Patrick Moxey — have announced a globe-spanning strategic partnership between the two companies. As part of the deal Moxey was appointed to the newly-created position of president, electronic music for Sony Music and will report to Sony Music CEO Doug Morris.
Under the agreement, “covering A&R, distribution, international repertoire and more,” Sony’s electronic artists will be available for inclusion on Ultra’s various compilation series, while Sony will avail itself of Empire Artist Management, Ultra Music’s artist management wing. In addition, Sony and Ultra will “share resources to promote and market Ultra’s artists worldwide.”
Sony Music will distribute Ultra releases via RED in the U.S. and Sony Music Canada, while outside North America, Sony Music International and Ultra will share resources to promote and market Ultra’s artists worldwide. Ultra Music will help promote and market Sony Music artists in the U.S. and Canada on a project-by-project basis.
Current artists on Ultra’s roster include Kaskade, deadmau5, Steve Aoki, MNDR and international artists Calvin Harris and Benny Benassi, Alex Gaudino among others. Ultra Music announced a global alliance with the Ultra Music Festival this past August with festivals this year slated for the U.S., Brazil, Argentina, Korea and Croatia.
“We are excited to expand our presence in Electronic Dance Music through this new global partnership with Ultra Music,” Doug Morris said in a statement. “Patrick Moxey is a fantastic music executive and a proven hitmaker in this important genre.”
“This is an exciting deal for Ultra and I have a partner in Doug Morris and Sony Music who understands our business and shares our ethos. The collaboration will continue to strengthen Ultra as a global brand at the forefront of electronic music, opening up new opportunities for both labels and will ensure that our artists will continue to receive an enhanced and seamless service,” said Patrick Moxey, in a statement.