Disco’s love affair with roller skates is well-documented (thanks, Heather Graham). Now, the grooviest genre is getting some bigger wheels — and bigger beats.
Ultra Music is partnering with premium spin studio Flywheel to host a special spin class, set to music from “Dance Your Ass Off (Salsoul Remixes).” The Ultra compilation, dropping September 3, features tracks from the catalog of legendary disco imprint Salsoul, remixed for today by some top-shelf producers. Dubbed “Fly Your Ass Off,” the one-hour classes will all take place on August 22, at Flywheel locations in New York, West Hollywood, Miami Beach, and Dubai.
“We could see that right away that we wanted to work with the Flywheel people,” says Patrick Moxey, Ultra president and Sony president of electronic music. “They’re in a totally different business but are like-minded in that they’re very passionate about music.”
The partnership, Flywheel’s second music-focused promotion (it hosted a release party for Phoenix’s “Bankrupt!” in April), highlights the organic connection between the growing market of boutique fitness, and music with energy, emotion and beats. “We’ve become synonymous with music,” says Jake Spitz, Flywheel VP of Marketing & Partnerships. “We look at music and classes as curating a playlist, as opposed to just throwing up songs. We’re true appreciators of music, and industry people come to us to workout. So working on album and other music promotions is very natural.”
The individual instructors will select their own favorite tracks from the compilation for each “Fly Your Ass Off” class, and post-class cocktail parties will feature DJ sets from one of the featured remixers at each location. The compilation features seminal tracks, like Loleatta Holloway’s forever-sampled “Love Sensation,” and Instant Funk’s “I Got My Mind Made Up,” remixed by producers like San Fran duo White Noize, and house stalwart DJ Dan. Some of the remixes have already been released as digital EPs, while some, like J Paul Getto’s mix of Inner Life’s “Find Somebody,” are new to the comp.
“I always like to do things that connect the history of dance music with the present,” says Moxey. “It’s been a joy to work with these great classics, to bring them to a whole new set of producers and people, and to even see them on the Beatport charts.”
The releases are all in partnership with Verse Music, which obtained the catalogs of Salsoul and another seminal New York disco label, West End, about two years ago.