CEO of Atom Factory Troy Carter (left) and Miguel attend the Spotify and Troy Carter Pre-GRAMMY Music + Tech Party at Atom Factory on January 23, 2014 in Culver City, California
Kevin Mazur/WireImage
Troy Carter and Spotify’s pre-Grammy party at Carter’s Atom Factory offices in Culver City doubled as a more hipster-fied version of the Power 100, where several attendees from Billboard’s gala earlier that evening were spotted rubbing shoulders with the likes of Solange, Miguel, Sky Ferreira, Jessie Ware, Kelly Rowland, Dev Hynes and Robyn.
CAA’s Jay Brown (No. 43), Sony/ATV’s Jody Gerson (No. 44), Glassnote’s Daniel Glass (No. 64) were among the honorees in the house (of those, only Brown didn’t attend Billboard’s Power 100 gala at the Emerson Theatre), though Spotify chief Daniel Ek (No. 25) decided to sit out Grammy Week and hold down the fort at Spotify’s Stockholm HQ. Other bold-face execs in attendance included Capitol EVP Michelle Jubelirer, Quest Management’s Scott Rodger (Arcade Fire, Paul McCartney), music PR powerhouse Larry Solters, Spotify’s Ken Parks and Rent the Runway’s Jennifer Hyman.
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Carter held court in a denim jacket emblazoned with the names of his recent signings The Ceremonies, the first of two acts on his Capitol joint venture Atom Factory Music. He shook hands with new management client Miguel, who’d just come off two days in the studio writing and collaborating with Jessie Ware, and hobnobbed with a coterie of old-and-new-school agents, marketers and startup founders who filled the many rooms of Atom Factory’s loft-like offices (“is this someone’s house we’re in?” one attendee said at one point.)
On the one’s and two’s, Solange and friends played a mix of ’90s (Total), mid-’00s (Mary J. Blige’s “Just Fine”) and current (sister Beyonce’s “Drunk In Love”), while Kelly Rowland looked on (mother Tina Knowles was also spotted by party-goers.) And because it’s a) L.A., b) still early in Grammy Week and c) still a day-to-day office, the party wrapped promptly at midnight. After all, Carter and co. still had to get back to work the next day on a roster that now includes Miguel, John Mayer and Ferreira.