Savoy Label Group (SLG) is starting a new imprint, 429 Records. Named after the label’s street address in Santa Monica, Calif., 429 will focus on triple-A artists.
First signings are the Warren Brothers, who were formerly on Nashville’s BNA Records, and Scottish act Cosmic Rough Riders, whose album “Too Close to See Far” (Measured Records) has sold 150,000 copies in the United Kingdom, according to SLG president Steve Vining.
The Warren Brothers’ album “Well Deserved Obscurity” drops April 6; Cosmic’s “Too Close” will be out June 1.
“We looked at triple-A [radio] and really like what’s going on there,” says Vining. “It really seems now that you’re able to make a connection between artists and that format selling records, and I don’t think that’s always been the case.”
Vining says 429 will announce three or four more signings this quarter.
429 will be run by existing SLG staff, including Sheila Volpe, senior director of marketing, who will handle A&R and promotion. Sales and marketing will be handled by Vining and Dave Wiese, director of sales.
Pop acts Joan Armatrading and Paul Carrack remain on SLG’s Denon imprint.