Tracy Martin has been hired as President of The Core Canada, founders Kevin “Chief” Zaruk and Simon Tikhman announced on Thursday (April 29). The Core management company was founded in 2019 in partnership with Live Nation and specializes in discovering and championing new talent.
Martin will open the Toronto office and travel between Nashville and Los Angeles as she helps Tikhman and Zaruk grow The Core’s presence across the U.S. and Canada.
“I am thrilled to have the opportunity to work with Simon and Chief,” says Martin in a press release. “Watching what they have built at The Core in one short year is beyond exciting. Their specialized approach is driven by values that have defined my career — teamwork, innovation and respect — and I cannot wait to get started in building sustainable careers for the talent we represent.”
Martin arrives at The Core from her position as president of the Canadian Country Music Association, a post she held since July of 2017. Prior to CCMA, Martin was at Corus Entertainment where she ran the content strategy for the Country Music Television, W Network, OWN and the Lifetime channel, in addition to overseeing the launch of the CMT Music Festival and its production team. She has nearly two decades of experience in marketing, production, TV programming, as well as artist and event management.
“I have personally known Tracy for well over a decade and she has always been a powerhouse in the music business,” Zaruk said in a press release. “Simon and I could not be more excited to have her join us at The Core, bringing a reputation and skillset that sets her apart. She will immediately help us grow, not only in Canada, but globally.”
Tikhman added “Tracy has been a leader in the music industry in Canada for many years and her addition to The Core is a real coup for the company.”