TikTok creator Tracy Joseph (@tracy.oj) has taken the crown on the October Billboard Song Breaker Chart thanks to her dynamic choreography that used DJ Jabato’s “Love Nwantiti (Remix)” as the backing track. Tracy is part of a whopping 18 new names on the Song Breaker chart this month, marking the biggest ranking turnover since the chart’s debut.
The Song Breaker Chart is a new music industry standard ranking of creators who are driving music consumption through content creation. The Song Breaker Chart was created by Billboard and Logitech For Creators, a brand extension of Logitech that helps all creators pursue their passions, to recognize the role of creators in helping songs break into the coveted Billboard charts through memes and dance challenges originated or amplified on social media.
Right behind Tracy at No. 2 on the chart is Amplifier Kris Collins (@kallmewhateveryouwant) who gave the world a tutorial in dances that will keep the creeps away from you on the dance floor using Navos’ pulsating song “Believe Me” as a soundtrack. Coming in at No. 3 is English rapper Central Cee (@centralcee), an Originator who used his own track “Obsessed with You” to launch a global trend. No. 4 is another artist and Originator who found her way onto the Song Breaker chart using her own music: Coi Leray’s (@coileray) dapper “Twinnem” TikTok racked up more than 1.5M likes on the platform and drove more than 4M views on the track’s official music video on YouTube.
One familiar face on the Song Breaker chart is Walker Hayes (@walkerhayesofficial), who moves to No. 7 on the chart as an Originator for his viral track “Fancy Like,” a trend that began with the country artist doing a choreographed dance with his teenage daughter and grew into a worldwide phenomenon. The country music veteran has found his name on the Billboard charts before, but “Fancy Like” launched Hayes to new heights as he reached No. 1 on the Hot Country Songs chart in July and broke into the top 20 of the Hot 100.
Other notable new faces on this month’s Song Breaker chart include No. 9 Abbie Herbert (@abbieherbert_), an Amplifier who hopped on the “Mama Said” trend to poke some good-natured fun at the height difference between her and her husband Josh. There’s also No. 11 Kourtney Kardahsian (@kourtneykardashian) who used her massive TikTok platform to amplify the “Linda and Heather Theme Song” trend with her daughter Penelope. Influencer and Amplifier Brittney Landrum (@brittlandrum) also makes her debut on the Song Breaker chart at No. 18, where she and her son join in a dance trend using that features DJ Noiz’s “Neon Moon (Remix).”
The Billboard Song Breaker Chart will drop on the second Tuesday of each month, with the inaugural ranking releasing today. The chart ranks the top creators on social media platforms including TikTok and YouTube, who amplify music and music-based trends that often result in their success on charts such as the Billboard Hot 100. From dance challenges that help songs go viral to funny videos that introduce new audiences to the classics, creators are changing the way we listen to music. Monthly rankings are created using a blend of engagement and view data from these platforms provided by analytics partner Shareablee. Check out the latest Logitech and Billboard Song Breaker Chart here: www.billboard.com/charts/song-breaker.