You might feel like hot shit because you’ve got a couple thousand Instagram followers. But you’re nothing compared to Tomorrowland, because the final numbers are in, and the Belgian dance music festival just smashed its existing records for social media reach and involvement.
A press release confirms that during the three day weekend of July 22 through July 24, Tomorrowland reached 175 million unique viewers and 490 million online touchpoints. If you’re not a web geek, that just means 175 million people watched or interacted with Tomorrowland via Twitter, Facebook, Snapchat, or live-stream 490 million different times. That’s a staggering figure no matter if you understand it or not.
“As an artist, it’s very important to be part of Tomorrowland’s online experience,” says Armin van Buuren in the release. “It allows me to connect with millions of fans and to showcase new tracks and musical collaborations. Performing at Tomorrowland is one of my personal highlights of the year, and I’m very happy I can share that moment with so many people across the globe.”
Breaking down the numbers, Tomorrowland’s live-stream reached 4.2 million people 13.7 million times, figures certainly boosted by the 1.8 million Chinese viewers who were able to tune in for the first time.
Facebook and Snapchat provided the greatest reach. Facebook Live shows were viewed 14 million times while the Tomorrowland Facebook page was visited by 140 million unique individuals.
But like, your social presence is definitely strong, bro. Don’t let this news get you down.