Independent ticketing research consultancy Tixdaq has launched a price-comparison service which enables gig goers to dig out the best-priced tickets sold online.
London-based Tixdaq describes its new offering as an “ethical” price checker, which it hopes will help cut out the rogue-element of the secondary ticketing market.
“Secondary ticketing platforms which match buyers and sellers are great in theory,” says Tixdaq founder Will Muirhead, “but fans can easily end up paying over the odds if they don’t have information about what’s going on in the market as a whole. The Tixdaq price checker is a market solution to the problem.”
The firm has pledged to share with the relevant performer 50% of the proceeds of commissions it may receive on ticket resales over face value. The company will pay the cash to the Resale Rights Society (RRS), launched last December by the Music Managers Forum (MMF) in an effort to create order in the secondary market for live music tickets.
Tixdaq monitors the price and availability of more than 125,000 tickets from the Britain’s top primary and secondary ticket agents.
