Independent ticketing research consultancy Tixdaq.com has extended it service to the U.K. theater market, listing primary and secondary ticketing data for shows in London’s West Ends and around the country.
London-based Tixdaq collates data from all the major ticketing sites to help users get the seat they want at the best price. It also creates charts of the most in-demand tickets on the secondary market.
Founder Will Muirhead launched the company in 2006 with a focus on supplying an analysis of secondary ticket prices to artist managers and promoters to help them plan and price future tours. A free consumer price checker was launched in May.
“There is no doubt that the credit crunch is forcing music fans to be more price conscious,” says Muirhead in a statement. “This is a big opportunity for us.”
Last week, the Society of London Theatre said that primary ticket sales in 2007 reached £469.7 million ($234 million), and Tixdaq estimates that the secondary market generates around £50 million ($25 million) each year.
“We have already demonstrated in the music market that gig goers can save literally hundreds of pounds on identical tickets from different sites,” adds Muirhead.
“The astonishing thing is that very often tickets are being sold at inflated prices in the secondary market when there are still tickets available at the box office. By bringing together data from the primary and secondary markets together we are trying to help consumers avoid paying needlessly over the odds.”