Tinder has teamed up with the some of the biggest music festivals and promoters including AEG and Live Nation to introduce its new Festival Mode. The new feature allows users to display which major festival they are attending and find other matches attending before anyone has even applied their sunscreen.
Launched on May 1, users can hop onto the app, locate the festival card and match with it to add that festival’s badge to their profile. From there, they can check out other people headed to the same event so they can match and chat with fellow festivalgoers.
Festivalgoers will have more than the three-day weekend to swipe through potential matches with badges available three weeks prior to festival start dates.
Festival Mode is currently available for select festivals including EDC in Las Vegas and Florida, Hangout Festival in Alabama, All Points East and British Summer Time in London, Governors Ball in New York, Parklife in the U.K. and Bonnaroo in Tennessee. Fans attending Firefly in Delaware, Lovebox in London, Faster Horses in Michigan and Hard Summer in California.
Tinder data from 2018 festivals shows that registration spikes during the events. In 2018, Bonnaroo alone saw app activity increase 300x over the four-day festival.
In addition to making connections earlier, Festival Mode could also give users access to exclusive VIP upgrades, swag and more.