José Tillán has been appointed GM/executive VP of bilingual entertainment channel MTV Tr3s. After helping launch the channel in 2006 as its senior VP of music programming and talent strategy, Tillán moved on to a regional position as senior VP of content and creative for MTV/VH1 Latin America. Tillán will continue to be involved with those networks and serve as executive producer of this year’s Los Premios MTV awards show.
Tillán will be based in New York City and Miami and will report to MTV GM Stephen Friedman, who had temporarily helmed MTV Tr3s after the departure of Lucia Ballas-Traynor last summer.