Concert tickets giant Ticketmaster has extended its international reach in Europe with the acquisition of Spanish ticketing company Tick Tack Ticket.
Barcelona-based Tick Tack Ticket will now become the operating arm of Ticketmaster Spain and continue to distribute tickets via its nationwide retail outlet and Web site for more than 400 event organizers.
Ticketmaster has retained the services of Eugeni Calsamiglia Blancafort, Tick Tack Ticket’s managing director, who is staying on in the same position.
The acquisition, which will lead to Tick Tack Ticket adopting Ticketmaser’s enhanced technology systems, will not affect Tick Tack Ticket’s existing agreements, marketing strategies and advanced ticket sales.
