What goes into making one of the biggest musical productions of the year? Showtime is pulling back the curtain on the Pepsi Super Bowl Halftime Show in an upcoming documentary.
The Show, directed by Emmy nominee Nadia Hallgren (Becoming), will shed light on the tireless hours, days and months of collaboration that went into The Weeknd‘s hit-packed performance during an unpredictable and tumultuous year.
“The Pepsi Super Bowl Halftime Show is undoubtedly the world’s biggest stage, producing the most viewed and talked about moment in music every single year,” said Todd Kaplan, vp of marketing at Pepsi in a press statement.
“The pressure to deliver an iconic, memorable and entertaining performance is felt well beyond the artist, as there are a number of people – behind the scenes – who are vital to its success. With our new documentary coming to Showtime, we are taking fans on the emotional and thrilling journey of what it takes to make the biggest show of the year – with the added complexity of doing so amidst a global pandemic. With Jesse Collins and a number of super-talented creatives at the helm, The Show chronicles all the drama and hard work that goes into successfully pulling off a show of this magnitude.”
This year marked the second collaboration between the NFL and Roc Nation on the the halftime show, with Collins becoming the first Black executive producer of the extravaganza. “We get a window into the process of a diverse team of executives and creatives working at the highest level, in front of and behind the camera,” said Hallgren in the statement. “It’s fun to see these masters at work while they also uplift others. I hope this can inspire people to pursue big dreams.”
The Show is produced by the Pepsi in-house content studio and Boardwalk Pictures (Cheer, Chef’s Table) and will premiere later this year.