Jordan Brand has established itself as one of the most esteemed sneaker and athleticwear lines ever since its inception in 1984. But now, the brand is breaking its own mold and finally adjusting to this generation’s inclusivity awareness with the announcement of a debut women’s capsule collection.
Revealed on Friday (Jan. 10), the Spring 2020 Jordan Women’s Flight Utility Apparel capsule lookbook is anchored by R&B singer Teyana Taylor. Designed with a “function-first” aesthetic in mind, the clothing has a streetwear edge that can easily transition from the gym to the bar thanks to metallic sports bras, neon hoodies and olive flight suits.
“Our passionate female audience is asking us for more, and this capsule collection celebrates a higher standard, a competitive spirit and fearless mindset for anyone who has the confidence to fly higher and break boundaries,” Andrea Perez, gm of Jordan Women’s, explains in a press release. “Jordan Women’s grew triple digits last fiscal year and there is strong excitement from our consumers and key accounts for us to keep reaching new audiences through our Women’s footwear and apparel.”
Michelle Walter, design director for Jordan Women’s Apparel, continues: “The capsule collection is a beautiful blend of streetwear utility with fashion influence and is underpinned by the authenticity of the brand’s heritage. For example, traditional elements from MJ’s original flightsuit are brought to life within the Bomber Jacket’s silhouette and featured Wings lines.”
The new Jordan Women’s Flight Utility Apparel capsule collection will be available Feb. 1 at North American retail stores and online at Jordan.com, SNKRS and select international retail stores on Feb. 14.