Taylor Swift’s grand “RED” tour of Australia is two dates down, with two to go. What’s special about this trek isn’t in the roadmap, but the scale. It’s the first time a solo female artist has toured Australian stadiums since Madonna do so in 1993 with the “Girlie Show” run. Just don’t bet on another 20-year gap when next a lady headlines the country’s biggest open-air venues.
P!nk has just completed another blockbuster tour of Australia. Her “The Truth About Love” trek played 46 sold-out arena dates to more than 600,000 fans. Gross ticket sales were upwards of Australian $85 million ($77 million), explains Michael Coppel, president of Live Nation Australasia, the promoter of P!nk’s tour. Next time around, stadiums are a possibility.
“This is something that (P!nk’s manager) Roger Davies and I have discussed, but the timing of the last two tours during the Australian winter has precluded that option. Who knows – the next tour, whenever it comes, may fall during the summer months and allow us to explore this possibility.”
P!nk could have stretched-out her Australian tour to a scale similar to the 58 dates she did on her 2009 “Funhouse” trek, also organized by Coppel (who was then head of Michael Coppel Presents, which is now part of Live Nation).
“We added several shows and we could have added a dozen more shows easily,” explains Coppel. “But on this occasions we were restricted in terms of duration by her U.S. tour commitments in October/November so we underplayed cities like Perth, Adelaide and Brisbane.” The tour, he notes, “exceeded any realistic expectations, as have Pink’s last two Australian tours.”
The Australia and New Zealand portion of Swift’s “RED” tour is produced and promoted by Michael Gudinski’s Frontier Touring Company. The run started Nov. 4 at Sydney Allianz Stadium, then rolled on to Brisbane’s Suncorp Stadium (Dec. 7), and is due to visit Perth’s nib Stadium on Wednesday (Dec. 11) and wrap at Melbourne’s Etihad Stadium (Dec. 14).
Read this week’s issue of Billboard for the P!nk Woman of the Year special.