Back in November 2014, Taylor Swift stepped out of her NYC apartment wearing a mock turtleneck sweater with front cutout detailing. As she headed to a Knicks basketball game for the evening, her fashion choice was not even in question, until of course, it was brought to fan’s (and her own) attention by Tumblr account tayswiftstyle that she was actually wearing the garment backwards.
Though the “V-Back Tunic” was meant to be worn with the cutout detail in the back, 525 America, the brand responsible for making the top, didn’t make the 27-year-old feel any less stylish for her mistake. “Her bordeaux sweater here is actually a reversible piece with Taylor opting to wear the neck cutout side for the front and the high-neck turtleneck to the back,” the brand noted on Tumblr.
Taylor’s witty response to the confusion? “I think what they’re trying to say politely is… I wore the shirt wrong didn’t I.”
Worn backwards or not, since then, the style has frequented runways and fast fashion retailers in the form of tops, dresses and sweaters, and in 2017, is officially a full-on trend. Obviously the “Look What You Made Me Do” songstress noticed, because her newly debuted Reputation line of merch includes a wildly familiar piece — a burgundy front cutout sweater that Swifties recognize as her take on the 2014 fashion mishap.
The top mimics the silhouette of the one she wore three years ago, with a V-neck and mock turtleneck strap that reads “Rep” in the same goth style font as that of her album, dropping on Nov. 10. In response to the merch, one fan tweeted “Everyone told her she was wearing the shirt wrong so she went and made it herself. Iconic #Reputation.” Leave it to Taylor to take charge of the narrative.
— 10 GRAMMYS ? (@Swiftness13) November 2, 2017
The unisex apparel line’s lookbook also includes tees, crewneck sweaters and sweatpants with the identical goth font, as well as accessories and an embroidered snake hoodie.
So, was she the first to wear the mock turtleneck cutout style? There’s no way to be sure, but it seems she may have had a hand in making this trend what it is today, so why not try to profit from it, too?