The tune comes just hours after the songstress announced the music news to ABC’s Robin Roberts during the 2019 NFL Draft. “‘ME!’ is a song about embracing your individuality and owning it,” she explained. Swift also gave a huge clue earlier in the day on Instagram, posing in front of a new, colorful butterfly-wing mural in Nashville with the word “Me!” painted above it.
So… @kelseymontagueart helped me pull off the best surprise clue reveal today in Nashville!! Thank you to everyone who showed up, I’ve never been more proud of your FBI level detective skills. Next clue: I’ll be joining the magnificent @robinrobertsgma for a chat tonight on ABC live from Nashville ————–
On “ME!,” Taylor returns to vibrant, shiny pop, with Urie assisting on a handful of lines. The accompanying video follows Swift’s recent floral and pink theme she’s been adding to her Instagram feed, wardrobe and even her hair thanks to some bright pink tips. There are touches of Alice in Wonderland, as Taylor shows off her French, giant snakes enter the mix and butterflies abound.
“You’re the only one of you/ Baby, that’s the fun of you/ And I promise that nobody’s gonna love you like me,” she sings.
TayTay and Urie trended on Twitter ahead of release as excited Swifties settled in for the new video and for a live Q&A on YouTube, which promised to offer-up more details on new music
“ME!” is Swift’s first music release since her 2017 smash album, reputation. Check out the video below.