Outlets like Jezebel, the Daily Mail, the Mirror and Kpopstarz have picked up fan discussion that Swift’s “Bad Blood” video, which was released last May and received seven nods for the upcoming 2015 MTV VMAs, is visually very similar to the music video for “Come Back Home,” the 2014 single by massive K-pop girl group 2NE1.
One Twitter user put it: “Can we talk about how Taylor’s video isn’t original and was copied from a group of four women of color, 2NE1” with screenshots comparing both visuals.
— tay (@chaelinfenty) July 21, 2015
As Jezebel’s culture editor Julianne Escobedo Shepherd notes, the “Bad Blood” video was directed by South Korea-born Joseph Kahn, who recently spoke to The Korea Times about how he was getting back to his “Korean roots.”
As 2NE1 continues to make waves in America (including earning the highest-charting K-pop album ever last year, garnering stateside radio play this year as well as announcing plans for a full-fledged U.S. debut from leader CL), it wouldn’t be a stretch to think the director, at some point, saw the K-pop visual with more than 39 million views on YouTube.
“Come Back Home” was directed by new, South Korea-based director Dee Shin. Watch both and decide for yourself: