For many years Tatiana DeMaria was known as a rocker, whose band TAT played the Vans Warped Tour and opened for Joan Jett, Alice Cooper, the Offspring and others. More recently, however, the London born artist is showing off her contemporary R&B chops with a series of singles — including the new “Make Me Feel,” premiering exclusively below.
“I just do a lot of music,” DeMaria tells Billboard. “When I was making the TAT record as a teenager I was also producing some underground U.K. hip-hop, just making beats and sound production tracks and stuff. That was done in the background and another creative outlet for me. I’m always writing and creating, so I have this body of work that’s different from (TAT) but still something I love.”
DeMaria has demonstrated her new direction on previous singles such as “Too Much” and “What It Is About You.” Interestingly, she did not have particularly lofty ambitions for “Make Me Feel.”
“I was deliberately setting about to write a crap song,” DeMaria acknowledges. “I had been on tour for awhile and hadn’t written for a minute. I remember picking up my guitar and going, ‘OK, let’s get back in the creative zone. Let’s clean the pipes. Let’s write something really crap and get it out there.’ It’s just a good, old-fashioned f*** song.
“So all the pressure was off. Then I took a break and went to the grocery store and I was still singing what I’d done. It was like, ‘Oh shit, I might actually like the crap song…'”
DeMaria has lined up a release party for “Make Me Feel” on Oct. 13 at the Whisky A Go Go in Los Angeles. She hopes to have another single out before the end of the year and may compile all the recent releases into an EP. Currently she’s completely independent, but DeMaria — whose lone solo album, Soho Lights, came out during 2008 — is “just starting” to talk to labels about potential deals.
“Coming from where I came from and from such a specific sound in TAT, I think it’s hard sometime for people to understand where I’m going or what I want to do,” she says. “It’s important for me to build that and put something out there and take it to fans and build it before we bring in any partners. I found with taking meetings early on a lot of people would be like, ‘Oh you can do this, you can do that…’ and it would lead back to the same sound as TAT and the same direction — not that I don’t like TAT, but I’ve never been one to want to make the same record over and over and over again. I like change. I want to grow up. So it’s on me now to take this (music) to people and show them what I really want to do.”