When you hear the name J.Sheon, you may be reminded of British singer-songwriter <a href=”/music/Jay-Sean”>Jay Sean</a>, but he is actually a Taiwanese rising star, rapper and producer, who first rose to fame on YouTube.
Before his appearance at Billboard Radio China Live in Hong Kong 2018 with <a href=”/music/Rita-Ora”>Rita Ora</a>, Billboard Radio China sat down with him in our Hong Kong studio to discuss how his experience in both sides of the world took him to where he is now. It was a night of accolades as well, as the singer received the Billboard Radio China award for top new artist 2017.
<blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/BePki3jgw63/” data-instgrm-version=”8″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”><div style=”padding:8px;”> <div style=” background:#F8F8F8; line-height:0; margin-top:40px; padding:50% 0; text-align:center; width:100%;”> <div style=” background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;”></div></div> <p style=” margin:8px 0 0 0; padding:0 4px;”> <a href=”https://www.instagram.com/p/BePki3jgw63/” style=” color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;” target=”_blank”>?????????Rita Ora???? #billboardradiolive #ritaora . . bomber jacket by @yoox #yoox #yooxseoul hoodie and cap by @maniac_uniform_alley . — by Vincent Chen @pixels2project</a></p> <p style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”>A post shared by <a href=”https://www.instagram.com/jsheonofficial/” style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;” target=”_blank”> J.Sheon</a> (@jsheonofficial) on <time style=” font-family:Arial,sans-serif; font-size:14px; line-height:17px;” datetime=”2018-01-22T07:26:01+00:00″>Jan 21, 2018 at 11:26pm PST</time></p></div></blockquote> <script async defer src=”//www.instagram.com/embed.js”></script>
Living for eight years in New York, J.Sheon has been exposed to different genres of Western music, which help him create songs in his own unique hip-hop style. “I have always been a fan of music since I was a little kid,” he explains. “I moved to New York when I was 19, and at some point, I just started to buy gears to produce music, just because I was bored.
“In 2012 or 2013, I just suddenly decided to take this music career more seriously than ever, so I moved back to Taiwan. I did covers like ‘See You Again’ in Mandarin version, people liked it, and I got views and hits. Maybe big labels saw it and thought this guy could make it, so I signed with the label, and I got a chance to put up my album.”
<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/NoFOcvUlBF8″ frameborder=”0″ allow=”autoplay; encrypted-media” allowfullscreen></iframe>
While his road to success might seem easy, J.Sheon put in significant effort as an independent artist. “Back then, we had nobody to back us up, so basically we had to learn everything,” he explains. “We learned how to write songs, do remaking, use the camera to shoot the music video and all that stuff. You were like a one-man army to do all the jobs a label or record company needed to do.”
J.Sheon fans probably all agree that crossing the boundary of traditional C-Pop music by bringing in hip-hop raps is the reason why they love his work. This never-before-seen style in the C-Pop music industry is actually the idea of him and his producer.
“We wanna strike a balance between Chinese ballads and more Westernized songs,” he shared. “If you go straight for hip-hop or R&B, the audience won’t accept that, because we have a different cultural background. I love my new album as it’s kind of in between. Most of the Mandarin audience will understand what I’m singing, they will think this is fresh, but not to a point that they cannot accept.”
<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/Amz4fHUapLk” frameborder=”0″ allow=”autoplay; encrypted-media” allowfullscreen></iframe>
J.Sheon, who started out as a YouTuber, shares some advice for his fellow dream chasers who are looking to shoot to stardom by sharing their own music on social media platforms: “People are not only listening to your music, they want to understand your life, what you are eating, who you have been hanging out with, that’s what interests them. So, you have to periodically update your information.
“This is the daily stuff that can show your audience you’re still active, you’re still putting stuff in. Have fun with it, and people will enjoy your life and music. We’re talking about the music industry: It’s a business. You have to know how to sell your stuff.”
J.Sheon is now working on his next album. He will put out more collaborations this year and perform concerts. As the most high-profile new Taiwanese star in 2018, this multi-talented artist is going to rock the C-Pop market with his unprecedented music. Check out the full interview with J.Sheon on <a href=”http://www.billboardradiochina.com/bb2/09-March-2018-J.SHEON-A-BAD-BOY-breaking-through-10-questions” target=”_blank”>Billboard Radio China</a>.