WME has announced that the agency will represent Tainy (real name: Marco Masis) in all areas worldwide, Billboard can exclusively reveal Wednesday (Jan. 8).
The Puerto Rican producer, who continues to be managed by Lex Borrero at Neon16, will work across all departments of the agency to build his business. Billboard confirms that this is the first time he’s been represented by a talent agency.
After a successful 2019 as an artist, landing at No. 1 on Billboard’s Latin Producers chart for 26 consecutive weeks, Tainy crowned the year-end Hot Latin Songs Producers chart, followed by DJ Snake, Mambo Kingz and DJ Luian.
His roster includes recent chart-topping hits such as Cardi B’s “I Like It,” “Callaita” in collaboration with Bad Bunny, “Adicto” in collaboration with Anuel AA and Ozuna, and “I Can’t Get Enough,” for which he teamed up with Benny Blanco, Selena Gomez and J Balvin.
Tainy is currently nominated for best Latin rock, urban or alternative album at the 2020 Grammy Awards for his work on Bad Bunny’s X 100Pre and on J Balvin and Bad Bunny’s joint album Oasis.