While brands typically shy away from politics — why alienate half of your potential consumer base when you’re just trying to make a sale? — the overtly political climate proved too tempting to avoid for a handful of brands in this year’s Super Bowl commercials.
Companies took the risk of turning off a few costumers for the reward of creating an ad that is sure to be talked about long after the game wraps. The earliest example this year was Budweiser’s immigration-focused ad, which has already drawn calls for boycott for telling the inspirational story of the company’s owner.
Only time will tell whether the other brands get heat for their ads with a message. Decide for yourself by checking them out below:
Coca-Cola
Today millions cheer together, because together is beautiful. #AmericaIsBeautiful pic.twitter.com/z65LimssjD
— Coca-Cola (@CocaCola) February 5, 2017
Airbnb
Audi
Budweiser
84 Lumber
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