Music dominated Super Bowl XLVIII Sunday night (Feb. 2) just as much at the Seattle Seahawks did -– and not just Bruno Mars’ soulful halftime performance with the Red Hot Chilli Peppers. U2, Bob Dylan, Diddy, Drake, Zedd, Twisted Sister’s Dee Snider and Sarah McLachlan all made on-camera appearances in commercials, while current singles from Passenger, Aloe Blacc, Afrojack, Ane Brun, N.A.S.A. and Capital Cities all served as the soundtrack to others.
It was arguably the closest the Super Bowl has come yet to matching what you’d hear on a Top 40 radio dial yet, having traditionally been a place where advertisers and publishers showcase classic songs from decades past.
First and foremost, Bob Dylan gets in his “Theme Time Radio Hour” mode for an All-American Chrysler spot, first mentioned here on .Biz. (The song featured is Dylan’s “Things Have Changed.”)
Beats went all-in with Ellen.
Diddy leads Time Warner’s star-packed ad, featuring Vampire Bill, Jimmy Fallon, Liev Schreiber and more.
U2 and Bank of America teamed up for an iTunes promotion of the band’s new single as well, a charity initiative from Bank of America, which is donating $1 for AIDS transmission prevention for each download, in partnership with Bono’s (RED).
Dee Snyder, the California Raisins, Kid of Kid ‘n Play and other icons of the ’80s featured in Radio Shack’s spot.
GoldieBlox returns from its legal battle with the Beastie Boys to the tune of Quiet Riot’s “Cum on Feel the Noize” (which, reportedly, they licensed this time around).
Puppy! Passenger’s “Let Her Go” backs Budweiser’s late-game swan song.
Bob Dylan’s first “appearance” of the night, in synch form only.
Reggie Watts beatboxes in a limo for Bud Light’s “Up For Whatever” ad.
Spotify makes a guest appearance on Sonos’ cool-as-cucumber near-futuristic promo.
Volkswagen, known for having generally good taste in music (though there was a slight kerfuffle over last year’s Super Bowl spot), goes with Giorgio Moroder’s “Doo-Bee-Doo-Bee-Doo” for this year’s turn.
Chevy and the American Cancer Society’s featured a perfect backing track in Ane Brun’s “Don’t Leave.”