StubHub has released a new concert discovery app they’re calling StubHub Music.
This initiative is the official launch of Showdrift, one of the eBay-owned ticketing website’s StubHub Labs, which arrived on the market last fall to test-drive pre- and post-event apps for fans. In its prototype, the app gave ticket-buyers information about area-specific shows and venues. Similar to pre-existing concert apps like Bandsintown or Songkick, the program let users know when artists they like are coming through town by scanning their music library to enhance recommendations.
Though currently San Francisco-centric, the app will be available in all StubHub markets within six weeks, company head of social commerce Ray Elias tells FastCo Labs. “Keep in mind, we see what people actually buy and we have a ton of data on that over many, many years, so that’s an advantage in terms of our ability to bring these things together and weave together a really nice rich personalized experience,” he said in the interview. “No one needs an app to know that Beyonce is in town.”
In its updated version, StubHub Music customizes concert preferences to to each user by alerting them when their favorite users are headed to their city (for now, San Francisco) and allows them to sync that information with calendars and notification settings. Users can then share those data with friends, whom they can then invite to concerts. Finally, StubHub Music has a direct ticket purchasing marketplace.
This development follows StubHub’s initiative to produce its own concerts, announced in April, in doing so entering a market dominated by Live Nation Entertainment Inc. and its Ticketmaster subsidiary. “This is about doing something that we can repeat and continue to bring around the country and deliver to fans in as many markets as makes sense,” company chief marketing officer Michael Lattig said at the time. For its own music events, Stubhub — which last year announced a partnership with AEG Live to rename the Home Depot Center in Carson, Calif. — was targeting 300-600 capacity venues.
This story was originally reported in Hypebot.