With the help of Turner Network Television (TNT), the Rolling Stones and NASCAR have partnered for a promotional video that rolls into cinemas nationwide Sept. 2. At nearly 2 1/2 minutes, the NASCAR spot features “Driving Too Fast,” a track from the Stones’ new Virgin album, “A Bigger Bang,” due Sept. 6.
Running through Sept. 29, the ad will run on more than 5,800 National CineMedia movie screens, including those in Regal and United Artists cinemas. Akin to a music video, the spot sheds light on the NASCAR Nextel Cup Series races on TNT. For the Stones, the exposure coincides with their forthcoming new album and a just-begun worldwide tour.