Stevie Van Zandt, the Rock and Roll Hall of Famer, is encouraging folks to roll one up.
The veteran rocker, author and actor, launches his own line of pre-rolled joints, bearing the name of his wellness brand Little Steven’s Underground Apothecary.
Van Zandt’s gear is part of a holistic approach to both heal, help and educate.
Many U.S. states have decriminalized or legalized medical or recreational marijuana, though cannabis remains illegal at a federal level.
That’s just not right, reckons Van Zandt.
“We need to help spread cannabis education, destigmatization, and stop unjust criminalization for a plant that not only does a lot of good, but has proven during COVID to be essential to people’s well being and quality of life,” he explains.
The E-Street Band man’s cannabis isn’t the stuff to get you wasted, but it’ll “provide a powerful feeling of well-being and enriching your endocannabinoid system with high-CBD and low-THC flower,” reads a statement. Take a drag, we’re told, and it “less of a stoned-high and more a full body balancing effect with uplifting pep.”
The pandemic gave the guitar hero and so many others a reminder on the importance of personal well-being. So Van Zandt launched his Underground Apothecary, which offers a range of holistic teas, lollipops, candles and now pre-rolls.
The ready-made doobies are created with hand-grown craft cannabis, according to a statement, and, for now, they’ll be exclusively carried at Canna Provisions stores in Lee and Holyoke, Massachusetts. You’ll need to be 21-years-old to light one up.
This isn’t the first time Canna Provisions and its CEO Meg Sanders has partnered musicians with cannabis lines. Previously, Sanders teamed with Willie Nelson’s estate to Launch Willie’s Reserve.
A 10% cut of profits from sales of Little Steven’s Underground Apothecary pre-rolls will go to the National Organization for Marijuana Legalization (NORML)., which has worked to reform marijuana laws since 1970.