BMG has cut a master-tone ringtone deal with Sprint. Music from BMG acts including Britney Spears, Maroon 5, 3 Days Grace, the Strokes, Kenny Chesney and Pink will be available as ringtones for $2.50 apiece.
The clips, known as Music Tones on the Sprint Network, are actual recorded music by the original artists.
The BMG deal gives Sprint music from four of the five major labels. Sprint has yet to sign a deal with EMI for master tones; however, the companies are said to be in negotiations.
In 2003, Sprint sold more than 20 million ringers and screen savers to a network of 3.2 million Sprint PCS Vision customers.