Erika Jayne says that her music centers on “glitz, glamour and fun,” and one listen to her latest luxurious single, “Party People (Ignite the World),” confirms that description.
As effortless as Jayne’s pop stylings can sound, however, the singer has worked tirelessly to establish her brand, from launching her own label to honing her stage show to ruling Billboard’s Hot Dance Club Play chart with her intoxicating tracks.
After Jayne’s single “Rollercoaster” topped the chart in 2007, four more tracks duplicated that achievement during the next four years before “Party People (Ignite the World)” became her latest chart-topper on the Jan. 14 tally. Jayne has established herself as a consistent hitmaker in the clubs, and with more singles and a new album expected for 2012, Jayne could turn that hard work into long-lasting mainstream success.
“Party People (Ignite The World)”
Behind the scenes at Jayne’s Photo Shoot
“I just enjoy what I do so much, and there’s so much more to do,” Jayne says. “I feel blessed every day, because the creative process is great. But I always want more-there’s always more to do to continue to spread the global awareness of Erika Jayne.”
The singer had a penchant for performing at an early age, when she learned about music from her mother, a classically trained pianist, and absorbed influences like Michael Jackson, Madonna and Prince. After “Rollercoaster” was released as a single and took off on the Hot Dance Club Play chart in 2007, “Stars,” “Give You Everything” and “Pretty Mess” quickly followed suit.
“One Hot Pleasure”
The tracks were soon collected onto Pretty Mess, Jayne’s debut album released in August 2009, which featured production by Peter Rafelson (Madonna) and Eric Kupper (Usher, Shakira). Prince protégée Sheila E. also bestowed Jayne with a cameo on the track “Time to Realize.”
After supporting the release of Pretty Mess with scattered tour dates and appearances at festivals and clubs across the country, Jayne announced the creation of her own label, Pretty Mess Records, in November 2010. Its first release, the single “One Hot Pleasure,” produced by Grammy Award nominee Dave Audé, became the singer’s fifth No. 1 hit. Jayne says that forming Pretty Mess Records let her deliver her songs to fans in the most efficient way possible.
“Being able to put out the music you want to put out, on your own, is great freedom,” she says. Pretty Mess Records packaged Jayne’s “One Hot Pleasure” single with remixes by Audé, Sultan & Ned, Mr. White and Ralphi Rosario, a move that Jayne says was “ahead of the curve” and helped raise awareness of the single release.
For “Party People (Ignite the World),” Jayne worked with Swedish hit maestros Andreas Carlsson, Niclas Kings and Kalle Engstrom to sculpt an infectious hook and pulsating beat. With “Party People” notching Jayne another chart-topper, the singer is eyeing an eventful 2012. “United,” the follow-up single to “Party People,” is expected to drop this spring, and Jayne says the song will carry “a message of hope and unity” and include a remix package. A new album is also in the works with executive producer/music mogul Vassal Benford, through a joint venture with Pretty Mess Records and his New Nation Live label distributed by Universal.
Aside from Jayne’s upcoming releases, Orlando Puerta, Jayne’s project manager, says that the singer is ratcheting up her live shows and radio plays to ensure a big year.
“It’s been a process of finding the song that we can go to radio with, and I think we’ve started the process and started to build through her shows and appearances,” he says. “Once you see her show and once you meet her, you’re instantly smitten.”
Meanwhile, Jayne believes that the content of her pop hits is also maturing, with the kid-friendly feel of “Party People (Ignite the World)” netting a wider audience than her sexually charged past hits. “College kids, high school kids, moms, dads-not everybody could relate to ‘One Hot Pleasure’ or ‘Pretty Mess,’ but everybody can relate to ‘Party People,'” she says.
Although Jayne’s music may be slightly changing, the elated atmosphere of her live show has remained constant during her career. Costumes, choreography and singalongs all highlight Jayne’s favorite part of her job, and she can’t wait to get back on the road.
“I’ve been fortunate enough to tour all over the country,” she says. “I’m always going to be over the top-I’m a showgirl at heart, so that’s what you can expect.”