Spotify has yet to launch in an Asia or Latin America market but is hiring the staff required to operate in two markets in each regions. The company currently has job openings posted at its website for numerous positions in Hong Kong, Singapore, Brazil and Mexico. There are 17 job postings for the 4 countries with 6 for Singapore and 9 for Brazil. A Spotify spokesperson declined to comment.
Most of the job postings are related to expansions that were in the public eye last year. The company set up subsidiaries in Hong Kong and Singapore in 2011, according to an August 2012 Wall Street Journal review of the 2011 financial reports of Spotify Technologies SA, a Luxembourg-based holding company. Spotify’s pending expansion to Mexico was previously known through other job postings for positions in Mexico City.
Brazil is a sensible place for the company to expand. It is South America’s largest market and ranks 8th in the world. In addition, three of Spotify’s competitors are already there: Deezer, Rdio and Muve Music (via its partnership with Brazilian mobile carrier TIM).
Hong Kong and Singapore are small markets but should be good for music subscription services. They have high per-capita GDPs and they have high penetration rates for both broadband and smartphones. Hong Kong (population 7.1 million) ranked 30th worldwide in digital sales in 2011 while Singapore (population 5.2 million) ranked 34th, although those rankings may improve after iTunes’ June 2012 launch in both markets.