Welcome to the 2013 Billboard Latin Music Conference, presented by State Farm in association with Pepsi.
As the event marks its 24th year, we are extremely proud to once again bring you the best possible programming for the longest-running Latin music conference in the world.
This year’s event returns to the JW Marriott Marquis in downtown Miami, minutes away from the BankUnited Center, host venue to the Billboard Latin Music Awards, which will air live on Telemundo on April 25.
This year, we are proud to present the launch of the Latin Songwriters Hall of Fame and its inaugural gala as part of our official schedule. This seminal celebration honoring top songwriters in Latin music is yet another example of the strength and influence of the genre worldwide. The gala takes place April 23, at the New World Center.
As the music industry continues to reinvent itself, this year our focus is on the business models, brands, services, technologies and strategies that have proved to be winners. Beginning with the kickoff showcases, we have designed a schedule that features the top executives from leading music-related brands and companies. Indeed, 2013 may well be our most ambitious conference ever.
In addition to longtime partners State Farm and Pepsi-our official soft drink-this year’s official spirit sponsor is Buchanan’s while the official nutrition sponsor is Herbalife, in addition to returning sponsors BMI, ASCAP, SESAC Latina, Telemundo/mun2, peermusic, Eventus and Top Stop Music. Joining us for their first year as conference sponsors are Barefoot Wines, Samsung Galaxy and Net 10.
And, as always, the Billboard Latin Music Conference comes laden with the best in live music. Multiple showcases will feature top names and exciting newcomers.
Never has our conference packed in so many key topics, showcase artists and A-list panelists, culminating with our first round-table–or “Tu a Tu” sessions. This year’s roster of marquee speakers for our Q&A series includes iconic Latin diva Gloria Estefan, Colombian star Carlos Vives and leading Billboard Latin Music Awards finalist Don Omar, who will provide insight into the power of video and the business of streaming in a session with Vevo senior VP of music programming for talent and content Doug McVehil.
But, as is tradition at the conference, other major stars will speak about their craft and business in various panels. Mana guitarist Sergio VallÃn will discuss his new Fender guitar- and instrument-branding deal with Fender executives. Singer/songwriters Olga Tanon, Kany Garcia, Carla Morrison and America Sierra will be part of the “Leading Latin Ladies” panel. Pianist/composer Arthur Hanlon, singer/songwriter Wise and producer/songwriter Kike Santander will speak at BMI’s popular “How I Wrote That Song.” Henry Santos, J Alvarez, Chino & Nacho and Karlos Rose will discuss the changes in tropical music in “The New Tropical” panel. And Memo Ibarra of Alerta Zero will discuss TV and regional Mexican music with mun2 GM Diana MogollÃ³n, KBUE Los Angeles PD Pepe Garza, Music Choice senior programmer of Latin music and video Luis GarcÃa and Discos Sabina managing director German Chavez.
We’ve gathered executives from the top music services–Pandora, Spotify and Deezer–along with NPR to discuss their Latin music offerings on our “Alternative Wave Lengths” panel, while Ricky Martin’s manager Bruno del Granado will moderate a new business panel featuring PepsiCo senior director of cultural branding Javier Farfan, Goya director of public relations Rafael Toro, Terra Networks CEO Fernando Rodriguez and Marca Colombia GM Claudia Hoyos. Univision Radio president Jose Valle and executive VP of content and entertainment Evan Harrison will discuss the company’s “one for all” strategy.
In our quest to illustrate successful music ventures, we will feature Zumba founder/chief creative officer Beto Perez and CEO Alberto Perlman explaining how the fitness craze has become an important promotional vehicle; Muve Music senior VP Jeffrey Toig, along with Universal Music Latin Entertainment senior VP of digital Skander Goucha, will detail Muve’s successful bid to reach Latin consumers; and PepsiCo will talk about its new artist partnerships, including with award finalist 3BallMTY. Telemundo president Emilio Romano will talk about his network’s new music strategies, including the launch of “La Voz Kids.”
And if you want to know what to do–or not to do–to launch and maintain a successful career, don’t miss “Five Moves That Will Make or Break Your Career,” courtesy of Romeo Santos manager Johnny Marines and entertainment attorney James Sammataro.
Our “Tu a Tu” sessions will feature top executives in their respective fields, including Billboard director of charts Silvio Pietroluongo, Venetian Marketing Group president/CEO Jeff Young, Man Made Music founder Joel Beckerman, peermusic A&R director Yvonne Drazan and Telefe Argentina music coordinator Florencia Mauro.
Our successful Marketing Exchange, presented by mun2 and Telemundo, will culminate with the third Billboard Music Marketing Awards–the only awards that honor the use of Latin music and artists in marketing and branding campaigns.
At the event’s grand finale, Billboard will recognize Latin music’s top artists, labels, publishers, producers and songwriters at the Billboard Bash and the Billboard Latin Music Awards.
Follow us online at Billboard.biz, Billboard.com, BillboardEnEspanol.com, Telemundo.com and Twitter (hashtag #BBLatin). Bienvenidos, y…a celebrar!