For the fourth consecutive year, Billboard has teamed with Telemundo Station Group and entertainment company Cardenas Marketing Network to present its annual Billboard en Concierto concert series, leading up to the Billboard Latin Music Awards.
The acclaimed seven-city, invitation-only music series–presented by State Farm in Association with Pepsi and Net 10–has featured four concerts by chart-toppers 3BallMTY beginning April 2 in Houston (House of Blues), followed by Dallas (House of Blues), Los Angeles (House of Blues) and San Francisco (the Fillmore).
Tito “El Bambino” closed out the series with shows in Chicago (House of Blues), Miami (the Fillmore) and New York (Best Buy Theater).
It was a particularly fitting setting for Tito, who along with fellow Puerto Rican Don Omar holds the record as the top finalist for the Billboard Latin Music Awards. (In 2010 he had 18 nods, the same as Don Omar this year.) Signed to Siente/Universal Music Latin Entertainment, Tito will perform his hit single “Por Que Les Mientes?,” a duet with Marc Anthony, at the Billboard Latin Music Awards on April 25.
Tito says, “I’ve always said this: The Billboard awards mean a lot because as part of [reggaeton duo] Hector & Tito at the beginning of my career, we were the first urban act to win a Billboard Latin Music Award. In fact, one of the pictures I have in my studio is with that album, “La Reconquista,” that represents that Billboard award to me.”
For Billboard en Concierto, Tito has showcased the versatility that has made him a top Billboard act beyond the reggaeton he first was known for.
“I’m an artist of the people, someone who can give a broad range of what listeners want to hear,” he says. “I’ve been able to do that with my music mix, which is tropical, urban and also has merengue and pop.”
Billboard en Concierto broke ground in 2010 by being the first live concert series that featured performances by finalists from a major Latin music awards show. The series was designed specifically with fans in mind. Tickets are free, but fans secure access to the shows by participating in promotions held by event sponsors and by tuning in to Telemundo stations and checking local station websites.
The initial series in 2010 featured performances by Xtreme and Jencarlos Canela, while 2011 featured Mexican pop trio Camila. In 2012, the series featured performances by Mexican trio Reik and diva Gloria Trevi.