Taylor Swift, Coldplay and Kings of Leon were among the acts to enjoy major sales spikes following their appearance at Australia’s Sound Relief charity concerts, held simultaneously March 14 in Sydney and Melbourne.
More than 30 acts performed on the day, which broke national box office records and raised more than $5 million Australian ($3.3 million) for bushfire and flood relief funds.
Aside from raising millions for charity, the event also had a significant impact on Australian record sales with both the ARIA singles and albums charts topped today (March 23) by Sound Relief participants. Taylor Swift, a late afternoon performer at the Sydney Cricket Ground leg, was new at No. 1 with her single “Love Story” (Universal Music Australia), rising from No. 2 last week.
Her album “Fearless” improves from No. 5 to a new high of No. 2, outpaced only by Kings Of Leon’s “Only By the Night” (RCA), which has now owned the top slot of the ARIA albums chart for 11 non-consecutive weeks since its release in September 2008.
Kings of Leon — who delivered a rousing early afternoon performance at the Melbourne Cricket Ground leg — also saw a 27-22 chart gain for their 2007 third album “Because of the Times,” and a 29-27 improvement for sophomore album “Aha Shake Heartbreak” (2004).
The Presets and Coldplay, meanwhile bounced back on the albums chart after delivering two of the Sydney show’s most exiting performances. The Sydney-based Presets’ double-platinum (140,000) certified set “Apocalypso” (Modular) rose 24-11 on the new chart, while Coldplay enjoyed a rush of sales across all their album titles; Coldplay’s “Viva La Vida” (EMI) rose 6-5, “Parachutes” (EMI) improved 47-32, “A Rush Of Blood To The Head” (EMI) rose 46-33, and “X&Y” (EMI) re-entered the chart at No. 38.
No performers received payment for participating in Sound Relief.