Sony Music Label Group and Wilderness Media & Entertainment are planning to launch the first major music label dedicated to identifying and developing lesbian, gay, bi-sexual and trans gendered (LGBT) artists.
The label, dubbed Music With A Twist, is planning a roster that will feature LGBT artists who have mass appeal and hit potential across all musical genres. Also planned for the Twist imprint is a series of branded compilations geared toward the LGBT audience, as well as to a broader music fans. The compilations are to include songs by established artists that have been embraced by LGBT audiences, as well as tracks from emerging gay artists.
The first of these compilations will be released in June during National Gay Pride Month. As part of its focus on identifying and developing new artists, Twist is in the process of assembling a nation-wide network of A&R talent scouts to bring gay talent with a local buzz.