Sony Music Nashville president John Grady has restructured the company’s promotion department, separating the Epic and Columbia labels into two distinct teams. The labels had previously maintained separate regional staffs, but shared upper managers.
Larry Pareigis, who had been senior VP of radio promotion for Sony Nashville, moves into that position at Columbia. Bill Macky, who had been VP of promotion under Pareigis, takes the helm at Epic. Both report to Grady.
Buffy Cooper, who had been Sony’s national director of promotion, assumes that role for Epic only, reporting to Macky. Her counterpart at Columbia will be Tom Moran, who is upped from midwest regional promoter. He reports to Pareigis.
The rest of the Epic and Columbia regional staffs remain in place. No replacement has been named for Moran.
Grady tells Billboard.biz the promotion teams “need focus and they need to compete with each other as well as with the rest of the industry. I found we were running into each other on the streets a lot with the structure I [previously] implemented … If you’re going to have two labels, you need to have them separate. This move, I hope, will give everyone the focus of function and priority.”
Epic’s roster includes Gretchen Wilson, Brad Cotter, Rodney Crowell, Patty Loveless, Jon Randall and newcomers Miranda Lambert and Christy Sutherland. Columbia has Travis Tritt, Montgomery Gentry, Buddy Jewell, Mary Chapin Carpenter, Marty Stuart, Trent Willmon and newcomers Jessi Alexander and Shelly Fairchild.