Sony Music Spain and Tuenti, the country’s biggest social network in Spanish, has reached a strategic alliance which will allow Tuenti’s more than 8 million users to have streaming access to video clips of Sony Music’s 50 most popular international and domestic artists.
The artists will have their own pages on Tuenti, which will include all their video clips. Sony Music says the artists include Michael Jackson, Britney Spears, Shakira, Beyonce and Christina Aguilera, as well as Spanish artists El Canto del Loco, Estopa, Pereza, Pignoise and La Oreja de Van Gogh.
The initial total of 35 hours of videos will be expanded through this year, and the service will allow Tuenti users to have access to free concert tickets, and merchandising gifts.
The video access will commence in late May.