Sony BMG Strategic Marketing has appointed its management team, which reports to executive VP Joe DiMuro.
Paula Erickson is named senior VP of Sony BMG master licensing. The L.A.-based exec most recently held the same position at Sony Music, which she joined in 1993. Previously, she was at PolyGram Music Publishing and Cannon Films.
Matthew Stringer becomes senior VP of new product development and marketing. He will focus on projects that include compilations, soundtracks and management of the Elvis Presley catalog. Stringer was most recently senior VP of marketing and creative services at BMG Strategic Marketing Group.
Tim Pearson is named senior VP of Sony BMG Direct, overseeing direct-response television initiatives. He was VP of sales and marketing at Sony Music Direct, a position he had held since 1998. Prior to that, he was at PolyGram Video/PolyMedia.
Finally, Chris Hamer takes the title of senior VP of strategic business development. He had served since earlier this year as senior VP of strategic marketing at Sony Music; prior to that, he worked at General Motors and Priceline.com.
Stringer, Pearson and Hamer are all based in New York.
