Sony BMG Norte has finalized its acquisition of a majority stake of Mexican management company Westwood Entertainment for an undisclosed sum. Westwood, which also has concert promotion, marketing and publishing arms, is home to artists like Reyli, Camila, Kalimba, Natalia Lafourcade and Sin Bandera, as well as Jaime Camil’s acting career.
Westwood founders David West and Jorge Juárez will continue to run the company as a stand-alone operation and take active roles in the day-to-day responsibilities of managing the existing acting roster.
With the acquisition, however, Sony BMG Norte will control the touring rights of most of Westwood acts.
The Westwood transaction is keeping with Sony BMG’s new vertical integration business model. Last year, the company also launched talent development company Day 1, which works with various artists in the Sony roster in different capacity, from management, to sponsorships to touring.