Songkick is seeking to expand its footprint through a partnership with Yahoo. The London-based company is now supplying its concert listings for Yahoo’s search results in the U.S. Yahoo has access to its entire database through its API, says Songkick CEO Ian Hogarth, but Yahoo will roll this new feature with select artists.
The Songkick integration is part of a broader rollout of new features at Yahoo’s search results. One new features is an “accordion” module placed at the top of search results. The module has tabs such as overview, albums, Twitter and videos. It is inside this module that concert information will be located.
If you search for an artist that is playing in your area, the events section will have concert info populated by Songkick data. If you live in Nashville and search for Snoop Dogg, for example, you will immediately see that he’s playing October 22 at the Vanderbilt University Memorial Gym. All links, including the buy link, go to Songkick’s dedicated page for that event. From there users can choose a preferred ticket vendor (Ticketmaster, StubHub, etc.).
Yahoo had 17.4% of the U.S. search market in August, according to comScore, good for 2.7 billion searches. “Songkick benefits from brand visibility and traffic,” says Hogarth.
In addition to Yahoo, Songkick is already providing concert information to YouTube, Vevo, BBC, Hype Machine, We Are Hunted, Mobile Roadie and Next Big Sound.
The young company’s goal is comprehensive concert data distributed across the web. Hogarth says Songkick now collects listings from over 100 different ticket vendors in over 30 countries. Recently, he adds, the company has found that agents, promoters and artists are also adding their concert information to the site.