On the eve of his 30th birthday, Texas singer-songwriter SoMo hardly had the milestone on his mind. Instead, the newly-independent artist was working into the late hours creating lyric videos for the surprise mixtape he dropped this week.
The release of My Life III on Monday (Sept. 11) marks an end and beginning for SoMo, whose Hot 100-charting single “Ride” and weekly cover series led to a partnership with Republic Records in 2013 and ended earlier this year following his second studio album The Answers in March.
Now facing the music world as an independent artist for the first time in four years, SoMo is embracing the freedom and living to capture the energy immediately.
“The song’s just came so quickly,” the singer tells Billboard. “It all happened so fast that it’s very cohesive and really represents who I am right now in the moment.”
The mixtape contains 11 tracks of fully-realized pop and R&B material that showcases SoMo as the sultry voice and thoughtful songwriter, but it shines a bigger spotlight on his impressive grind as the set follows a full-length studio album in March. According to SoMo, MLIII didn’t even start forming until July and its rapid release mainly served as a personal challenge for the artist.
“Leaving the label and ending the cover series, I just feel like I’m at the point where I’m figuring out who I am as a man and it’s just leading to the ‘realness,’” SoMo says.
The newly-minted tricenarian reflects on his experience standing on both sides of being an independent artist with an uncompromisingly positive outlook that things are better than the last time he was without a label.
“I have a lot of things that I’ve gone through being on the road, becoming a father, my career taking off and getting signed to a major label, and I just went through so much,” the singer says. “I’m finally having a break to gather my thoughts and it turned into this project. It feels right.”
With an independent debut that vaulted right to the No. 1 spot on iTunes’ R&B Charts upon Monday’s surprise release, SoMo is ready to start the next chapter of his life, and his fans are following right along.
Check out My Life III by SoMo below and on all streaming platforms now.