Snoop Lion is throwing a costume party in “La La La.”
Released just in time for Halloween, the rapper-turned-reggae singer’s new video is a kid-friendly Halloween bash, featuring Snoop in full lion regalia and kids in an array of animal outfits.
The reggae track is the lead single from the musician’s “Reincarnation,” an album Snoop says will see release in February 2013 along with a documentary on his trip to Jamaica and personal transformation.
In another surprising shift, the G-rated video was directed by horror helmer Eli Roth, the man behind the “Hostel” films.
Watch Snoop’s latest below: