The business of Snoop Dogg is riding on a nice high. The hip-hop veteran — who has publicly co-signed the smoker lifestyle since his 1992 debut Doggystyle — is looking to make bank off of his favorite past time with a new cannabis product line called “Leafs by Snoop.”
Snoop unveiled his new venture in Colorado for an exclusive preview event on Monday night, Nov. 10. “Since I’ve been at the forefront of this movement for over 20 years now, I’m a master of marijuana,” he told the crowd of curious journalists, legal associates and entourage members. “So naturally, my people can trust that I picked out the finest, freshest products in the game. Let’s medicate, elevate and put it in the air!”
In October 2013, the Doggfather attached his name to the G Pen, a popular line of vaporizers, and encouraged fans to purchase a vape as a two-for-one package with his 2015 release, Bush. Two years later, following some groundbreaking marijuana legalization in the country, artists have followed suit, waving the green flag for extra checks. The Weeknd recently teamed with San Francisco-based smoking brand PAX for a specialized vaporizer currently being sold at his shows for $350. Country folk legend Willie Nelson even launched an entire pot brand, called Willie’s Reserves, this past September.
Snoop’s exorbitant love of cannabis is in the details. LSB products were formed from eight strains (four indica, three sativa and one high CBD strain) personally picked by the rapper. Strain names like “Tangerine Man” and “Lemon Pie” — the latter a cross between New York diesel, strawberry diesel and OG diesel — aromatically replicated their names. To diversify his elevated tastes, Snoop incorporated shatter, wax and concentrates products as well as edible line, a buffet of munchies including chocolate bars infused with activated cannabis oil, fruit gummies, chews and peanut butter chocolate gems. The paraphernalia, wrapped in child-proof packaging, will be sold in Colorado retailers.
Weaving in some (possibly intended) weed puns, Snoop said that his product line is keeping one of America’s hottest commodities on fire. “Leafs By Snoop is truly the first mainstream cannabis brand in the world and proud to be a pioneer,” he said. “LBS is blazing a trail for the industry.”