Saturday Night Live took aim at Pepsi’s ad starring Kendal Jenner this week with a behind-the-scenes look at the shoot.
Starring Beck Bennett and Kyle Mooney, the sketch imagined the ad from the director’s point of view. Bennett, acting as the commercial’s writer/director, gets a call from his sister and describes his idea for the ad, but she doesn’t have faith in his concept, making him question the whole thing.
“I think you just don’t get it,” Bennett tells her, trying to run it by someone else. “The whole thing is kind of an homage to the resistance.”
He finally starts to get it: “Uh huh. Tone deaf?” he asks. “Oh, we’re just using them … to sell soda?”
Cecily Strong, starring as Kendall Jenner in the sketch, calls a friend to describe the commercial before going on set. “Um, I stop the police from shooting people by handing them a Pepsi? I know, it’s cute, right?”
The real-life ad was pulled by Pepsi after being criticized for cultural appropriation and being tone deaf.
Louis C.K. hosted the April 8 episode, which opened with Alec Baldwin as Donald Trump speaking with Kentucky voters about everything except the issues, also featuring a sketch in which Baldwin starred as both Trump and Bill O’Reilly, with the Fox News host interviewing Trump about recent allegations against him.
This article originally appeared in THR.com.