The Smashing Pumpkins will unveil a new song, “FOL”, in an commercial for Hyundai during the Super Bowl.
This is the second famed musician Hyundai has enlisted for Sunday’s big game. The first is Yo Yo Ma. “The combination of Hyundai’s exciting new Genesis Coupe matched with music performed by Smashing Pumpkins offers the perfect ‘kick-off’ to Super Bowl advertising,” said Joel Ewanick, VP of marketing, Hyundai Motor America, in a statement. “From rock to classical, our Genesis Coupe ads demonstrate the two personalities of the car.”
Hyundai will have five commercials during the Super Bowl, all made by San Francisco ad agency Goodby, Silverstein + Partners, part of the Omnicom holding company. Viewers will be asked to create their own versions of the spots at EditYourOwn.com.